We believe this approach should not be confined to the kitchen of palaces or restaurants such as Nobu or El Celler de Can Roca, but should spill to everyone’s kitchen.
We wish for everyone to be able to own completely its food purchase decision by being able to know where and who you are buying from, but also support and hold producers accountable.
We all know the Simpsons and certainly learned a great deal from it as kids or as adults with a renewed curiosity and interest with every new episode.
One of my most memorable episode was Krusty eating Condor eggs. In history, examples of rich and powerful people marking their power through their eating habits are abundant ; from Julius Ceasar eating dormouse to King Louis XIV of France who loved to eat chocolate and sweetmeats,…
Indeed, the act of eating has always carried some deeper meaning as to one identity, conviction, religion,
and so forth.
Modern days gastronomy practice tend to still have that with exclusive ingredients brought from the finest producers and also increasingly focus on experience, with the rise of molecular gastronomy and experimental cuisine.
I like to view gastronomy as an art, and as such quite ahead of society. Indeed, recent conversation with people from the fields increasingly make me increasingly realize how the world of gastronomy has been focusing on the core ideas of the economy of life such as sustainability, human-centered experience, and uniqueness for quite some time now.
A testimony to that is the recent introduction of the green Michelin stat, The green star is an annual award that highlights examples in terms of sustainability. This star rewards restaurants and chefs who show responsibility for their ethical and environmental standards. They work with ethical suppliers and producers to avoid waste, and do everything possible to eliminate plastic and other non-recyclable materials from their supply chain.
We believe this approach should not be confined to the kitchen of palaces or restaurants such as Nobu or El Celler de Can Roca, but should spill to everyone’s kitchen.
We wish for everyone to be able to own completely its food purchase decision by being able to know where and who you are buying from, but also support and hold producers accountable.
Eating sustainable and environmentally friendly foods is a great way to help the planet, oneself and future generations.
