The bottom line of that is that food and territory are just the same thing. That is no coincidence that the most famed food producers such as France, Italy and Switzerland are also among the most visited countries. The lost connection between food and territory is one of the cause of our collective lack of care for the environment.
We had the pleasure last week to have a chat with [Confirel](https://confirel.com/), an eco-responsible company producing, developing and importing products from Cambodia. During the conversation, we talked about the term PGI, and since it was not really clear what it was, I thought I would create a blog post to explain what it is and why it is important.
Back in the genesis of Farmnetz – Note that we are still a no stage venture – The first slogan of Farmnetz was something about reconnecting to territories. This is really at the core of our mission, though empowering customers to buy local or extra local or any territory anyone is responsible for its choice.The bottom line of that is that food and territory are just the same thing. That is no coincidence that the most famed food producers such as France, Italy and Switzerland are also among the most visited countries. The lost connection between food and territory is one of the cause of our collective lack of care for the environment.
The label of PGI is just a testimony to that. When you buy Champagne, you buy not only a bottle, a territory, a landscape and legacy
The label of PGI is just a testimony to that. When you buy Champagne, you buy not only a bottle, a territory, a landscape and legacy. Because the territory is recognized, it would be really hard to promote oil drilling in the champagne region, for example. We understand the value of the territory because it is well recognized. The necessary complexity of the global supply chain has broke this connection. Some territory, however, have managed to promote themselves. Their products were valuable enough products and recognizable enough to go for certifications PGI is one of them, Many products of the Italian cuisine stand for their place of origin, for their production tied with stories and traditions passed down through the years.
What is PGI?
EU quality policy aims to protect the names of specific products to promote their unique characteristics, linked to their geographical origin as well as traditional know-how. Product names can be granted a ‘geographical indication’ (GI) if they have a specific link to the place where they are made.
The GI recognition enables consumers to trust and distinguish quality products, while also helping producers to market their products better. Products that are under consideration or have been granted GI recognition are listed in quality products registers. The registers also include information on the geographical and production specifications for each product.
This is why you will always see the location of product on Farmnetz as a core feature, then you can make your own choices as to where you want to buy from.
